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AR Beauty Skincare

Skincare, or skin care, is a set of daily practices, to be performed with specific steps and products, that help keep skin healthy, hydrated and protected.
These practices can include the use of specific products for both face and body, such as cleansers, mineral or thermal waters, serums, creams, masks, and sunscreen.
A good skincare routine not only helps improve the appearance of the skin, but can also help prevent more obvious problems such as acne, premature aging, and dehydration.
Increasing customer attention to sustainable skincare products has led to the birth of AR Beauty, an exclusive line developed by Alessandra Ricchizzi to respond to this revolutionary consumer awareness of products that use organic, vegan and cruelty-free ingredients in eco-friendly packaging that is conducive to the health of our skin as well as the betterment of our planet.
The products in the AR Beauty line boast a high percentage of ingredients of natural origin (up to 98 percent) combined with the latest generation of innovative active ingredients such as the “smile peptide” with effective and safe performance, all dermatologically tested even on the most sensitive skin.
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The skincare routine should be performed twice a day, both in the morning and in the evening simply because in the evening, makeup and all impurities that have come in contact with the skin during the day are removed, while in the morning, impurities derived from nighttime cell turnover are removed and the skin is prepared to face a new day.
In addition, a balanced diet low in simple sugars, hydration by drinking plenty of water and daily facial exercises are to be included among the golden rules of the beauty routine to slow the advance of time and achieve a glowing and healthy complexion.
Valuable skincare tips are included in Alessandra Ricchizzi’s unpublished book “Lifting naturale, il mio metodo per una bellezza senza bisturi” (Sperling & Kupfer, 192 pages, €18.90).
5 steps necessary for a proper Beauty Routine:

Cleansing: essential to remove the sebum produced during the night and prepare the skin for the application of moisturizing and protective products. Use a light cleanser to cleanse the skin gently without compromising its natural balance.

Hydration: mineral and thermal waters balance the pH of the skin and prepare the face for subsequent treatments. They promote the protection of the hydro-lipid film by preventing the evaporation of interstitial water.

Serums: serums are concentrates of actives that address specific skin problems, such as hydration, enlarged pores, redness dark spots or signs of aging.

Moisturizing Cream: a good moisturizer is essential to keep the skin supple and protected. Choose a formula that suits your skin type.

Sunscreen: don’t forget to apply sunscreen every day, even in winter. This is one of the most important steps to prevent sun damage and premature aging.

AR beauty promotes double cleansing in the evening, as we promote deep detoxification of the skin after a full day to remove impurities and makeup. It is important to choose a cleanser that is suitable for your skin type. In the evening, you can also add specific treatments, such as oils or masks, for high-performance skin care at night.